Whether you are updating your wardrobe basics or refreshing your style for the new season - it's always nice to know your clothing is a low-impact option for the environment as well as a timeless style. Superdry's organic cotton collection for men offers high-quality clothing with the superior fit and construction you know, now with more sustainable fabrics. Shop everyday basics with our men's underwear or enliven your casual wardrobe with some organic cotton choices in our men's chinos and polo shirts. We are ensuring men's fashion with sustainable options is here to stay for the long term by making positive and ethical changes to the processes that produce your favourite clothes.